Some Say a Fun Time essay

Anthony Dionisi
Mrs. Anderson
Composition Honors
12 May 2007
Some Say a Fun Time
Just imagine the cool, clear liquidly drink. Looks like the most pure water. Then one sees perfect pieces of watermelon. The right colors make the watermelon looks like perfect pieces full of flavor, the ones that when one bites into one it is just a blast of flavor. Just imagine the drink that is so cool it refreshes everything. It forms condensation on everything around it. That is the feeling that the people who created this ad want one to believe. They make Bacardi Grand Melon look irresistible and just the right drink for the right people. As one can see looking at this ad, the colors, and the pictures just make it look eye catching. This narrows out a certain part of society that is one of the main tactics of advertisers. This is contradicting to the warnings of the book 1984 by George Orwell and this man had a great message for everyone.
When looking at this ad, it is hard to tell whom the ad is geared toward. But eventually one see it is geared toward young adults and people who usually party. Ad makers know that there are “three kinds of people in the world, the High, the Middle, and the low”(152). This quotation from the book shows one that the world is divided into those classes; ad makers gear an ad to only targets one group. Many people want “[Banners] of equality”(167) and to ”abolish […] distinctions”(166). But then everyone wants to feel that they are better than everyone else. Ad makers single out this idea of feeling different of everyone else and then still wanting equality. They all so make this product unattainable to other classes. Only the High and High middle classes are able to get this product because they are the only ones with the lifestyle.
The ad advertises to a certain group that makes them only relate with people from that same group. Then it causes the group to use this product with people only from the same group. Those that can relate to the product stay in the same group, therefore creating a certain class distinctions. Which was the main goal of the Party in the book 1984. Ad makers want you “to use up the products”(155). This advertisement shows how the Bacardi causes people to uses up the same product with out wanting any better because if they like this they have know reason to change their general standard.
In the end it basically comes down to the privilege. The creators of the ad want the consumer to feel that they are privileged to try this and be able to have this product available to them. “[Privileges] are most easily defended” and the privileged are eager to defend their privileges (170). This product is more for the high-class people and high-class people possess wealth and power. The creators of the ad believe that making the consumer feel privileged with the product they will be willing to protect with their wealth by getting more of the product. So then in the end the Industries are happy because their product will sell. According to the book 1984 class division is just a way to target and control people into buying a certain product which then gets a Industry it’s ultimate goal of gaining money and making profits.